Gaby del Riego and Mechi Zarco found Serie Store, a concept store and creative studio based in Buenos Aires, dedicated to the creation of curated design pieces.
Unlike mass production, Serie offers unique capsules: limited collections, each with its own identity, where every piece is part of a narrative built around materiality.
Serie combines project-based design and direct material exploration. Form, color, and functionality come together to create everyday objects that stand out with their presence. The name, Serie, plays with that paradox: it does not repeat; instead, each series is a unique capsule, coherent in its story, materiality, and meaning.